Demographics and Psychographics

 1) How do media companies classify (groups) potential audiences for their products? (think about demographics) 

Through age, gender, race/ethnicity, social class etc.

2) What are the names of the seven different psychographic groups that Young and Rubicam use to profile audiences?

Aspirer, explorer, mainstreamer, reformer, resigned, struggler, and succeeder.

3) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. 

In my opinion i think that i belong on reformer/explorer because i prioritize independent learning and personal growth  and i feel like i fit closest to explorer (seeking knowledge) and reformer (valuing inner growth and principles) archetypes                                                                                                                                                                                                                                                       

4) Who are the target demographics for this Heat magazine front cover and why? (CAGE)

I think that the target demographics are news reporters or media people male and females aged 20+ because they might want to post and talk about this on the news or on social media to get views and make this a hot topic.

5) Which psychographic groups would consume this Heat magazine and write a typical description of who they are and what they enjoy? (PAILS) 

  I think that the target psychographics are the explorers because they tend to seek discovery, challenge, adventure, and new experiences and they are also drawn to difference and innovation.

 The Great British Bake Off

6) Who are the target demographics for The Great British Bake Off TV show and why? (CAGE) 

Men and women aged 20+ because they would most likely find this interesting and maybe they would even want to join it and compete in it. I don't think younger audiences would want to watch this because they want more energetic things but some individuals might like it.

7) Which psycho graphic groups would consume this TV show and write a typical description of who they are and what they enjoy? (PAILS) 

Main streamers, Reformers, and The Resigned because the show combines gentle humor, British tradition, and creative baking without aggressive reality-TV drama, it attracts viewers who value comfort, community, and homemade skill.

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